This Privacy Policy explains how xe77 collects, processes, stores, shares, and protects the personal data of Pakistani players and platform visitors. xe77 is committed to safeguarding your privacy and handling your information responsibly, transparently, and in accordance with applicable data protection principles and international gaming regulatory requirements.
A high-level summary of xe77's key data practices. Please read the full Privacy Policy below for complete legal details before using the platform.
xe77 collects personal data including your name, CNIC, date of birth, contact details, payment information, and gaming activity records — collected during registration, KYC verification, and normal platform use.
Your data is used for account management, identity verification (KYC), fraud prevention, anti-money laundering compliance, customer support, responsible gaming monitoring, and improving the xe77 platform experience.
xe77 does not sell your personal data. Limited sharing occurs with licensed payment processors (JazzCash, EasyPaisa, HBL), certified game software providers, regulatory compliance bodies, and fraud prevention services.
xe77 employs 256-bit SSL encryption, restricted internal access controls, secure data centre infrastructure, and regular independent security audits to protect all personal and financial data on the platform.
xe77 players have the right to access, correct, delete, and port their personal data. You may also object to certain data processing activities. Requests can be submitted to xe77 support via live chat or email.
xe77 uses cookies and similar tracking technologies to maintain session continuity, personalise your platform experience, and analyse platform usage. You may manage cookie preferences in your browser settings.
xe77 recognises the following data subject rights for all registered Pakistani players and platform visitors.
Request a copy of all personal data xe77 holds about you.
Correct any inaccurate or incomplete personal data on your xe77 account.
Request deletion of your personal data, subject to legal retention obligations.
Object to xe77 processing your data for direct marketing at any time.
Receive your data in a structured, machine-readable format for transfer.
Request restriction of processing in specific circumstances defined by law.
This Privacy Policy ("Policy") is published by xe77 ("xe77", "we", "us", "our") and applies to all personal data collected, processed, and stored in connection with your use of the xe77 online gaming platform, accessible at xe77.site, including all gaming products, promotional services, customer support functions, payment processing activities, and any correspondence between you and xe77.
xe77 is Pakistan's leading online gaming platform, offering cricket betting, live casino games, slot games, esports wagering, and PP Live streaming, with all services denominated in Pakistani Rupees (PKR) and integrated with Pakistani payment methods including JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank. Given the nature of our services, we collect and process a range of personal data as part of normal platform operation, KYC compliance, and regulatory obligations.
By Accepting This Policy: By registering a xe77 account, using the xe77 platform, or submitting any personal information to xe77, you confirm that you have read, understood, and consented to the data practices described in this Privacy Policy. If you do not agree with this Policy, please do not access or use the xe77 platform.
This Policy should be read alongside the xe77 Terms & Conditions, which govern your overall use of the platform. Where this Policy refers to data processing activities carried out under our Terms, those provisions form part of the complete legal framework governing your xe77 account.
xe77 acts as the Data Controller in respect of the personal data of xe77 platform users. As Data Controller, xe77 determines the purposes for which and the means by which personal data is processed in connection with the xe77 platform.
xe77 operates under international gaming oversight frameworks and maintains data protection practices aligned with global regulatory standards including the General Data Protection Regulation (GDPR) principles, which xe77 adopts as a benchmark for privacy best practice, irrespective of the specific legal obligations applicable in any given jurisdiction.
Data Protection Contact: All data-related queries, access requests, erasure requests, or privacy complaints should be directed to xe77 via live chat support (available 24/7 on the platform) or by email to [email protected] — displayed as plain text, not a clickable link.
xe77 collects the following categories of personal data from players and platform visitors:
xe77 collects personal data through the following primary channels:
xe77 processes personal data on the following legal bases, consistent with GDPR principles adopted as our operational standard:
| Processing Purpose | Legal Basis |
|---|---|
| Account creation and management | Performance of a contract (your xe77 account agreement) |
| Identity verification (KYC) | Legal obligation (AML and gaming regulatory compliance) |
| Deposit and withdrawal processing | Performance of a contract; legal obligation |
| Fraud detection and AML monitoring | Legal obligation; legitimate interests |
| Responsible gaming monitoring | Legal obligation; legitimate interests; vital interests |
| Customer support provision | Performance of a contract; legitimate interests |
| Direct marketing and promotions | Consent (where obtained); legitimate interests |
| Platform analytics and improvement | Legitimate interests |
| Legal proceedings and disputes | Legal obligation; legitimate interests |
xe77 uses the personal data it collects for the following specific purposes:
xe77 Does Not Sell Your Data: xe77 does not sell, rent, or trade your personal data to any third party for their own independent commercial purposes. Any data sharing described below is strictly limited to what is necessary for xe77's lawful operations and service provision.
xe77 may share your personal data with the following categories of third parties under the conditions described:
xe77 shares financial data with licensed payment processors including JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and applicable bank transfer intermediaries solely for the purpose of processing your deposits and withdrawals in PKR. These processors are contractually bound by data protection obligations and may not use your data for any other purpose.
xe77 shares limited technical and session data with certified game software and live dealer studio providers — including Evolution Gaming, Pragmatic Play, Microgaming, and Ezugi — for the purpose of delivering gaming services, verifying fair play outcomes, and resolving technical disputes.
xe77 engages third-party identity verification and fraud detection services to assist with KYC compliance and AML monitoring. These services process identity document data under strict contractual data processing agreements.
xe77 may disclose personal data to relevant regulatory bodies, law enforcement agencies, or courts where required by applicable law, regulatory order, or court directive. xe77 is subject to international AML reporting obligations and will comply with lawful requests for data disclosure.
In the event of a merger, acquisition, or sale of all or part of xe77's business assets, player data may be transferred to the acquiring entity as part of the transaction, subject to equivalent data protection commitments being in place.
xe77 may transfer your personal data to servers, service providers, or group entities located in jurisdictions outside Pakistan. When such transfers occur, xe77 takes appropriate steps to ensure that your data is protected to a standard equivalent to the protections applied within Pakistan and consistent with internationally recognised data protection frameworks.
Safeguards xe77 applies to international transfers include:
Note for Pakistani Players: xe77's primary operational servers and data infrastructure serving Pakistani players are hosted in secure data centres that maintain internationally recognised information security certifications. Your PKR transactions and gaming data are processed on infrastructure subject to regular independent security assessments.
xe77 retains personal data only for as long as is necessary for the purposes for which it was collected, or as required by applicable legal and regulatory obligations. The following general retention guidelines apply:
| Data Category | Retention Period | Basis |
|---|---|---|
| Account and identity data | Duration of account + 5 years post-closure | AML regulatory obligation |
| KYC documents (CNIC, passports) | 5 years from submission date | AML and gaming compliance |
| Transaction records (deposits, withdrawals) | 5 years from transaction date | Financial regulatory obligation |
| Gaming history and session logs | 5 years from activity date | Gaming regulatory compliance |
| Customer support communications | 3 years from last interaction | Dispute resolution; legitimate interests |
| Marketing consent records | Duration of consent + 3 years | Consent management compliance |
| Self-exclusion records | Permanent (indefinite retention) | Responsible gaming obligation |
Upon expiry of applicable retention periods, xe77 will securely delete or anonymise personal data in a manner that prevents its reconstruction or re-identification.
xe77 uses cookies, web beacons, pixel tags, and similar tracking technologies when you access the xe77 platform. These technologies serve the following purposes:
These cookies are essential for xe77 to function correctly. They maintain your login session, remember your authentication status, and enable secure access to your account dashboard. These cookies cannot be disabled without preventing core xe77 functionality.
These cookies remember your preferences on xe77, such as your preferred language, display settings, and notification preferences. They improve your experience but are not strictly essential to platform operation.
xe77 uses analytics cookies to understand how Pakistani players use the platform — which pages are visited most frequently, where users navigate from, and how long sessions last. This data is used in aggregated, anonymised form to improve xe77's platform design and product offerings.
You may manage and control cookies through your browser settings. Disabling strictly necessary cookies will impair your ability to use xe77 normally. Disabling analytics or functional cookies will not prevent you from using the platform but may reduce the quality of your experience. Specific cookie management instructions vary by browser type; please consult your browser's help documentation for guidance.
xe77 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure:
Your Responsibility: While xe77 takes extensive measures to protect your data, account security also depends on your practices. You are responsible for maintaining the confidentiality of your xe77 login credentials. xe77 will never ask you for your password via email, live chat, or any other channel.
As an xe77 player, you have the following rights with respect to your personal data, exercisable by contacting xe77 support via live chat or email:
To exercise any of these rights, please contact xe77 via 24/7 live chat on the platform or email [email protected] — displayed as plain text, not a clickable link. xe77 will respond to all verified data rights requests within 30 calendar days of receipt.
Strict 21+ Age Requirement: xe77 is exclusively intended for adults aged 21 years and above. xe77 does not knowingly collect, process, or retain personal data from persons under the age of 21. If xe77 becomes aware that personal data has been collected from a person under 21, that data will be deleted immediately and the associated account will be permanently closed. If you believe a person under 21 has registered or attempted to register on xe77, please notify us immediately via live chat.
xe77 employs age verification measures during the registration process and may request documentary evidence of age (such as a copy of a CNIC) at any time. The age verification process is part of xe77's KYC obligations and is applied consistently across all Pakistani player accounts regardless of the player's city of residence — Karachi, Lahore, Islamabad, Faisalabad, or elsewhere.
xe77 may send you promotional communications about xe77 bonuses, PSL betting promotions, casino offers, slot releases, esports events, and other gaming-related promotions. These communications may be delivered by email or SMS to your registered xe77 contact details.
xe77 will only send promotional communications where you have provided consent during registration or have not subsequently opted out of marketing. You may withdraw your marketing consent and opt out of all promotional communications at any time by:
Please note that opting out of marketing communications will not affect your receipt of transactional and service communications, such as account verification emails, withdrawal confirmation notifications, and responsible gaming alerts.
The xe77 platform integrates third-party services including live dealer game studios (Evolution Gaming, Pragmatic Play Live, Ezugi), slot game providers (Microgaming, Play'n GO, NetEnt), and payment processors (JazzCash, EasyPaisa, HBL, UBL, Meezan Bank). These third-party services operate under their own privacy policies and data processing terms.
xe77 takes care to engage only reputable third-party service providers who maintain data protection standards consistent with xe77's own requirements. However, xe77 accepts no responsibility for the data practices of third-party providers beyond the contractual data processing obligations imposed by xe77 on those providers.
xe77 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, regulatory requirements, or platform features. When material changes are made, xe77 will notify registered players by email to the address on your account and by posting a prominent notice on the xe77 platform.
The "Last Updated" date at the top of this Policy will be revised to reflect the date of any update. The most current version of this Privacy Policy will always be available at xe77.site/privacy-policy. Continued use of xe77 following the effective date of any revised Privacy Policy constitutes acceptance of the updated terms.
If you have any questions about this Privacy Policy, wish to exercise any of your data rights, or wish to raise a complaint about how xe77 has handled your personal data, please contact us using the details below:
xe77 Privacy & Data Team
Live Chat: Available 24/7 on the xe77 platform (preferred for urgent requests)
Email: [email protected] — plain text only, not a clickable link
Response Time: Live chat is immediate; email responses within 24–48 hours
Data Rights Requests: Processed within 30 calendar days of verified receipt
xe77 is committed to resolving all privacy-related queries and complaints fairly and promptly. If you are not satisfied with xe77's response to a privacy complaint, you may also contact the relevant data protection or gaming regulatory authority in the jurisdiction applicable to your circumstances.
This Privacy Policy was last updated on 1 January 2026 and is effective from that date. xe77 recommends that all registered players review this Policy periodically to remain informed of how their personal data is handled.
Cricket betting, live casino, 500+ slots, and esports — all in PKR with JazzCash and EasyPaisa. Your personal data is protected by 256-bit SSL and handled in accordance with xe77's full Privacy Policy.
xe77 operates under international licensing standards. All content is for entertainment purposes only.